As the Art Director for Dr. Scholl's Shoes, I collaborate closely with the Creative Director to orchestrate every detail of our campaign shoots. The process begins by aligning with the sales team to select the products to spotlight for the season. From there, we carefully choose a location that complements the aesthetic and narrative we want to convey.

I dedicate significant time to researching fashion trends and partnering with our stylist to curate iconic, yet timeless looks that elevate the brand's identity.

Scouting locations and gathering visual references are essential steps in the process, ensuring our team is prepared and positioned for a smooth, successful shoot day(s). It's all about blending creativity with strategy to bring our vision to life.