The Spring 2024 campaign marked my first campaign shoot as an Art Director, and it was an incredible opportunity to step into a more hands-on creative role. I collaborated closely with the Senior Art Director and took full ownership of the wardrobe direction—diving deep into trend research and working alongside the stylist to curate looks that felt both iconic and timeless. This shoot held special significance as it celebrated Dr. Scholl’s 100th anniversary—a milestone honoring a century of bold fashion and innovative comfort. Because true originality never goes out of style.